Pricing Intelligence

Geneva reformer Pilates competitive benchmarks

Premium Score

97/ 100Super-Premium

10-Pack Per-Class Positioning

ValueMid-MarketPremiumavg CHF 41.08CHF 30CHF 45Glow
Glow (CHF 45)
Aerial MVMT (CHF 36)
Form (CHF 44)
One Pilates (CHF 45)
Performer (CHF 30)*
PSC (CHF 37)
Soho (CHF 40)

Nearest Cheaper

Form Studio

CHF 440 (CHF 5 below)

Nearest Pricier

One Pilates

CHF 450 (CHF 5 above)

10-Pack

CHF 445

CHF 44.50 per class

CHF 360
CHF 450

+8.3% vs market avg (CHF 411)

Intro Offer

CHF 99

CHF 24.75 per class

CHF 25
CHF 99

+107.7% vs market avg (CHF 48)

Membership

CHF 299/mo

CHF 37.38 per class

CHF 216
CHF 390

-5.1% vs market avg (CHF 315)

Market Overview

StudioSingle5-Pack10-PackIntroModel
PerformerCHF 33CHF 160CHF 300CHF 25collective
Aerial MVMTCHF 40CHF 190CHF 360CHF 25pack
PSCCHF 44CHF 200CHF 370CHF 50pack
SohoCHF 45CHF 215CHF 400CHF 49pack
FormCHF 49CHF 235CHF 440CHF 49unlimited
★GlowCHF 49CHF 235CHF 445CHF 99pack
One PilatesCHF 60CHF 225CHF 450CHF 88hybrid
Ka StudioCHF 47———unlimited

Risk & Alerts

Strategy Risks

Local competitor Performer Studio significantly undercuts on 10-pack per-class

Local competitor Performer Studio significantly undercuts on single class

Membership may feel expensive vs alternatives

Products to Monitor

5-packMost expensive in market (8% above avg)
privateMost expensive in market (12% above avg)
duoMost expensive in market (40% above avg)

Competitive Alerts

Performer Studio

Collective credits model, not a direct reformer benchmark. Significantly undercuts on per-class.

Ka Studio

Unlimited-only model at CHF 390/mo. No pack ladder means limited price comparison.

Private & Duo

Private

CHF 145

CHF 115
CHF 145

Range: CHF 115–CHF 145

Duo

CHF 175

CHF 65
CHF 175

Range: CHF 65–CHF 175

Private 5-pack: CHF 675 (CHF 135/class)

Data Confidence

exact
3 studios
high
5 studios

Last updated 19 March 2026